Western Australian consumers will be asked to make a ‘good choice’ and support local food businesses, as part of a dynamic new marketing campaign which rolls out across the State in July.
The Good Choice campaign has been developed in collaboration with industry, and is set to reenergise the Department of Agriculture and Food’s long serving Buy West Eat Best program.
Watch as we head into the kitchens of some of Perth's best. Here's episode one of our new webseries featuring chefs Jesse Blake of Petition and Peter Manifis of Passion Meets Purveyor. We'll be releasing 6 episodes over the next 6 weeks. Where are we headed? Watch the intro for a few clues.To learn more about our Restaurant Programme visit http://buywesteatbest.org.au/ Featured ingredients include: Feta – Cambray Cheese, Beetroot – Australian Truffle Traders, Genuinely Southern Forests, Eggs – Baldivis Free Range Eggs, Onion – Gascoyne Food Council, locally made rye bread, lemon and herbs.
Posted by Buy West Eat Best on Saturday, 25 March 2017
Department Director of Food Deborah Pett said the Buy West Eat Best program had strong support from its 130 members to promote the buy local message to consumers.
“Industry has committed to significant investment and collaboration in developing this new Good Choice campaign to reignite interest in the program. Major contributors have included Mt Barker Chicken, Amelia Park and Linley Valley Pork,” Ms Pett said. “The campaign aims to remind WA consumers of the importance of buying local to not only support our producers and retailers but also reap other benefits such as the freshness and quality of local produce.”
Ms Pett said there were many factors influencing food purchasing, such as food trends, price and quality, as well as food provenance.
“Our local wholesalers, restaurants and retailers are doing an excellent job highlighting the source of their produce and can influence consumer decision making at every purchase point,” she said. “The Good Choice campaign will aid in this by simply asking consumers to make a good choice by choosing local.”
Episode #2! Watch as we head into the kitchen of Stuart E Laws at Don Tapa (The Mantle) and he cooks up a local feast of fried snapper wings with ? jam for Peter Manifis of Passion Meets Purveyor. To learn more about the Buy West Eat Best Restaurant Programme visit http://buywesteatbest.org.au/ Episode #3 out next weekend.Local ingredients include: pickling cucumbers – Fremantle Social Farm Growing Change, pink mushrooms – Life Cykel, tomatillos and peaches (and suprise video appearance) – Phil’s Veggie Patch Genuinely Southern Forests, snapper wings, papaya, chilli, coriander – Carnarvon, Western Australia Gascoyne Food Council, garlic (in sous vide) – Green Man Organics Margaret River Farmers' Market, fresh herbs – Don Tapa herb garden
Posted by Buy West Eat Best on Saturday, 1 April 2017
Ms Pett said research in 2016 showed 85 per cent of consumers surveyed had an awareness of the Buy West Eat Best brand and a strong preference for buying locally-produced food.
“The new campaign will strengthen this message at point of purchase, and enhance sales and brand awareness of WA products under the Buy West Eat Best program,” she said.
Episode #3! Watch as we head 'Into the Kitchen' of chef Oliver Gould at The Shorehouse and he prepares cobia crudo for Peter Manifis. Have a peek at the Shark Bay wild scampi caviar, a great new product on the market! To learn more about the Buy West Eat Best Restaurant Programme visit http://buywesteatbest.org.au/Episode #4 out next weekend!Passion Meets Purveyor Abacus Fisheries Co Pty Ltd Harvey Beef Shark Bay, Western Australia Gascoyne Food Council Western Australian Fishing Industry Council – WAFIC
Posted by Buy West Eat Best on Sunday, 9 April 2017
Strict criteria determines eligibility of a Buy West Eat Best registered product, which is required to be ‘fished, farmed or grown’ in Western Australia.
The criteria ensures integrity of the program is maintained and compliance is managed by the Department of Agriculture and Food.
For more information on the Good Choice campaign visit www.buywesteatbest.org.au