Turning Your Passion for Food into Profit

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It’s very easy to spend a lot of money on food, if it’s your passion, yet it’s also incredibly easy to profit from selling food if you can come up with a good brand and some tasty creations.  Indeed, today, you can set up a pop-up shop or food festival outlet and in the space of a weekend turnover several thousand dollars.

In this article, we’re going to look at three of the most vital things you’re going to need to turn your idea of setting up a pop-up food stall into a tangible reality.


The first thing you’re going to need is a good idea, and in this context, a “good idea” is an idea that fills a gap within the market.  See, there’s no point selling hot dogs and hamburgers if you have loads of other people selling the same, with just slight variations, the general advice is to “go niche or go home”.

Of course, there’s a risk that you might get your niche wrong, but this is where market testing and research comes in.  If you were to set up a stand selling crispy aromatic duck wraps, for instance, there’s a strong chance you would make a killing – as it’s something a lot of people gravitate toward at a chinese restaurant and it’s difficult enough that most people won’t attempt it, meaning you will have some uniqueness.

A further consideration is to offer something similar yet different, for instance, the same concept with chicken (for people that don’t like duck) and you could even do a veggie option.


The majority of food vendors are required to undertake basic food hygiene training to comply with the rules of the local authority and if you plan to serve alcohol there’s a strong chance you’ll need to obtain some special permission in the form of a temporary licence.  

It’s important you take these issues seriously, as without following the correct procedure, you’re likely to be shutdown on the day of trading – which could mean a huge financial loss, as you are unlikely to be reimbursed by the organiser for something that was within your control.


This one is easy to overlook, but there’s a good chance you’re going to need some form of warehouse solutions to store the items you require to facilitate this business; for instance, if you have created an eye catching wooden shack to serve from, it needs to be stored somewhere.  Similarly, if you’ve got gas canisters and the like, there’s a good chance you’ll want to store these cumbersome items away from your home.

Something that’s often overlooked, is the transport you require to set up your stall, as often, if you’re setting up a bespoke hut or large structure to cook in – you might need to rent a sizeable van to accommodate the dimensions of your pop-up structure.

Of course, you’re going to need more than a good idea, permit and some storage space, yet this article will hopefully get you thinking in the right direction about the fundamentals you’re going to need to run a successful venture.

About the author


Martin was born in England but now lives in Perth, Western Australia. He has a passion for breakfast, coffee, hot curries & fast food, and is a cat & Dalek person.

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