News: Gami Chicken: New Grilled Menu to Contribute 20% of Sales by December

Gami Chicken’s Korean fried chicken share plates and ice-cold beer concept, unveiled by Gami Chicken’s four young co-founders at their first restaurant in 2006, immediately resonated with Australians and helped grow the franchise to 37 restaurants across Victoria, New South Wales, ACT, South Australia and Western Australia.

To meet the market with healthier menu alternatives and providing an alternative to their signature fried chicken share plate options, Gami Chicken launched a new grilled chicken range across their franchise restaurant network in April. These new menu items already make up 8.8% of total sales, with Gami Chicken seeking to increase this to 20% of all sales by December.

“The challenge was to offer healthier options while still retaining Gami’s famed mouthwatering ‘beautiful’ taste,” said Jun Lee, Gami Chicken’s Executive Director. “Our grilled chicken menu sales have increased by an impressive 526% over the past 9 weeks, indicating our menu update resonated with customers.”

Customers’ favourite menu items include the Mad Gochujang Chicken, a blend of spicy and sweet sizzling chicken complemented by rice cakes and Udon noodles, and Chicken Skewer Plate, which is prepared over open flames then brushed and then drizzled with either sweet chili, Gochujang, or sweet mustard sauce.

Other new grilled chicken menu items include Honey Butter Garlic Chicken, providing diners with a new taste of Korea to explore, while a Grilled Chicken Burger provides an alternative to the popular crispy fillet version and rounds out the new menu update.

It’s not the restaurant chain’s first menu revision to provide a healthier, wider taste of Korea. Gami Chicken also introduced Bibimbap, Gochujang Chicken, and a Gami Bowl to the menu in 2023 which enjoyed sales growth of 172% from June 2023 to December 2023.

“We know Gami Chicken’s fried chicken and beer combos are not everyone’s preferred lunch or dinner, and the sales results of the new grilled chicken menu launch and individual menu items reflect that,” said Jun.

(Images : Supplied)

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Martin

Martin was born in England but now lives in Perth, Western Australia. He has a passion for breakfast, coffee, hot curries & fast food, and is a cat & Dalek person.

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