News: Cinnabon Finally Rolls into Western Australia!

Cinnabon, the beloved American bakery franchise known for its world-famous cinnamon rolls, has officially announced its expansion into Western Australia.

Boxx Brands, which also owns Jesters and Croissant Express, secured the rights for the brand across the state.

“Since Cinnabon landed on OZ shores in 2019, West Australians have been hounding social media asking when it will be their turn and we are so excited to finally make their wishes come true,” said Brett Higgins, Boxx Brands Managing Director.

Higgins said the company was now in the process of selecting the site for the first store, anticipating opening in winter 2024. The store would mark the 15th in Australia.

“Our aim is to keep the first store easily accessible for customers. We want to make it easy for first timers to taste Cinnabon and discover why these rolls have been dubbed the ‘best in the world’. And for our fans they won’t have go interstate anymore to get their fix!”.

Originally established in Seattle in 1985, Cinnabon has grown to nearly 2,000 stores across over 50 countries. At the heart of its success is the exclusive Makara cinnamon, sourced from Indonesia, which gives the cinnamon rolls their distinctive flavour and unmatched quality.

About the author


Martin was born in England but now lives in Perth, Western Australia. He has a passion for breakfast, coffee, hot curries & fast food, and is a cat & Dalek person.

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