McDonald’s trademarks “McBrunch”…and Monopoly returns!



An interesting story by BurgerBusiness today reports that McDonald’s in the USA has trademarked the term “McBrunch”, which is presumably a reflection of the much-contested breakfast market in the USA. If all the recent articles are to be believed, Taco Bell has made quite an inroads into McDonald’s market-share in this area with its new breakfast menu.

Perhaps more interestingly, BurgerBusiness listed some of McDonald’s breakfast foods from around the world, including the Massive McMuffin shown above from New Zealand (yes, it used to be available in Australia – our current Mighty McMuffin is reversed, with one sausage & two rashers of bacon). Of course New Zealand also have the new Breakfast Whopper so they’re winning in my eyes. Some of the other items include…

McDonalds Sweden

The Frukostmackan from Sweden is a rather healthy looking sandwich containing smoked ham, Wästgöta Abbey cheese, lettuce and tomato on freshly baked bread. It’s also available in a turkey & cream cheese variety.

McDonalds Canada

Also healthy-looking is the BLT Bagel from Canada, with hickory-smoked bacon, tomato and lettuce, topped with a creamy mayonnaise-style sauce and served on a regular or multi-grain bagel. You can also replace the bacon with egg & a slice of cheese, although I’d be swapping out the lettuce & tomato instead!

McDonalds croatia

Now we’re talking – Croatia here I come! The McMorning features a pork pattie, rösti (a hash brown on steroids with potato & onions), two slices of bacon, melted cheddar, tomato, lettuce and a special sauce. Yum! There’s also a chicken version.


Still in Croatia there’s the cleverly named McToast, which comes in bacon & cheese and ham & cheese varieties. I’m not sure about the ham…

McDonalds india

Something I really don’t fancy is the Veg Pizza McPuff  from India, featuring a crisp brown crust and “a generous helping of rich tomato sauce mixed with carrots, bell peppers, beans, onions, peas and gooey mozzarella”. Ugh.


This Veg Supreme McMuffin, also from India, looks a bit rough. Perhaps they’re just being honest.

hong kong

…and to end on a truly horrendous note, it’s the Sausage N’ Egg Twisty Pasta  from Hong Kong, featuring pasta, egg and sausage together with chicken or tonkotsu (pork) broth and greens.


In Macca’s news closer to home, Monopoly is back! There’s over 20 million prizes on offer – I’m guessing most of them are food items, but the odds are pretty good and who doesn’t like a freebie? See the Macca’s Play website for more details

About the author


Martin was born in England but now lives in Perth, Western Australia. He has a passion for breakfast, coffee, hot curries & fast food, and is a cat & Dalek person.

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