If you want to break free of your employer and give the world of freelance sales repping a go, then do it. Don’t let anything or anyone hold you back. By taking this route, your potential truly will be untapped.
As with any other type of freelance venture, you will face a fair few hurdles along the way. You’ll have to decide what it is you are going to sell bases off of your experiences, your knowledge, and your passions. You will also have to decide who you are going to represent, and you’ll have to source clients and other sales leads.
To see what you need to get started as a freelance sales rep, make sure to read on.
Decide what you want to sell
The products and services that you choose to sell will be what draws you your custom as a sales rep — if a customer wants what you provide, you will become a potential avenue for them to go down. As what you sell is, then, your unique selling point, you have to be careful when you come to choosing what it.
If you find yourself struggling to come up with something to sell, then your first port of call should be to see what interests you. By having the enthusiasm to sell something, you’ll, quite simply, find yourself more impassioned to sell it, and that passion will shine through throughout the sales process. Having a thorough knowledge on the product or service is beneficial, too, as that will help you to avoid appearing blindsided when questions are asked — if that were to happen, you wouldn’t look professional in the slightest.
In this instance, you also have to consider your market and the competition that you face. There’s no point jumping headfirst into the market with a product or service that is already offered by another company — the loyalty customers have will see them, 9 times our of 10, stick with the company that they know. If you cannot avoid selling an item that is already widely available, try to put your own spin on it. You could, for instance, combine certain items in a package deal and sell them off together.
Sell in all the right places
You could be selling a product or service that has the potential the change the world, but if you’re not selling it in the right places, you’ll struggle to make even one sale. If you’re serious about this venture, then you have to resolve to do more than just throw your items on eBay and Facebook Marketplace. You have to embrace what is known as multi channel ecommerce, made available by Shopify Plus, this kind of sales platform will allow you to sell over a range of different channels, from social media to messaging apps to online communities and even to real life. It will allow you to optimise all of your campaigns to ensure that, no matter where you choose to sell, you’ll always reach your target customer.
If you wish to become a freelance sales rep or agent, then you need to put the above advice into practice. Remember to sell in the right places and to know who you are marketing too. Being a freelancer means putting in the extra work, but it also means added freedom.