How Businesses Can Build Better Relationships With Their Clients

Every company that supplies goods or services to other businesses relies heavily on good client relationships. If you’re going to thrive, you need to build long lasting relationships with clients that will use your services exclusively. If you’re just supplying to businesses on a one off basis and then they’re going elsewhere, you won’t have a steady stream of money coming in and you’ll really struggle. But cultivating those good relationships can be difficult, even for the most experienced business leaders. If you find that you’re struggling to get loyal customers because you can’t build a good relationship with them, here are some simple ways to improve that.

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Be Patient

The biggest mistake that business owners make here is thinking that they can forge these relationships overnight by showing off and sucking up to their clients. Just because you take them out for an expensive meal, that doesn’t mean they’re going to give you their business for the next 5 years. You need to prove to them that you can offer a good quality product and the highest levels of customer service, and that takes time. If you just give them your attention for a week or two and then decide that they’re not interested so you give up on them, you’ll never build good client relationships. Just be patient and if you’re offering a good service, your relationship with clients will improve over time.

Be Confident

Confidence is very important when you’re trying to build a good relationship with your clients. If you’re attending meetings with them to discuss your services and you aren’t confident about yourself and your company, that’s a big red flag for potential clients. But if you can speak with conviction about why your company is better than all of the competitors, you’re far more likely to forge a long lasting relationship with the client. If you struggle with your self confidence and you aren’t giving a good impression in client meetings, you need to do something about that, otherwise, you’ll never get the loyal customers that your business needs to survive.

Show Appreciation

Showing that you appreciate their business is a great way to get clients on your side. If they feel as though they’re just a source of income and nothing else, they’ll find another company that takes better care of their clients instead. When they place a big order, you should do something to show your appreciation. Even a small gift and a thank you note can make all of the difference and it doesn’t take long to find a same day flower delivery company and send a bunch over to their office. It’s only a small gesture but it shows them that you appreciate their business and you’re willing to go the extra mile for them. You can also offer them loyalty discounts every now and again to encourage them to keep dealing with you.

Understand Their Industry

Even if you’re supplying services that don’t really have anything to do with the client’s industry, you should still learn a bit about it. Being able to speak their language and show a bit more of an interest in their company will help to forge a strong relationship. It also means that you’re better placed to offer solutions that are specific to their business, so you’re giving them a better service at the same time.

Communicate Effectively

Good communication is so important in any business, but it’s particularly important when you’re trying to build a good relationship with your clients. If they can’t get hold of you and they’re waiting days for an answer every time they email you, that’s not going to sit well with them. You need to give them a lot of different ways to get in touch with you and make sure that you’re always getting back to them quickly. It’s always a good idea to give them your mobile number so they can call you even if you’re out of the office. You also need to prioritize client emails over anything else and make sure that they’re always answered before you do anything else.

End Meeting With The Next Step In Mind

All client meetings need to have a focus and, most importantly, a next step if they’re going to be successful. Whenever you meet with a client, it’s important that you end up by setting up the next meeting and discussing how you want to move forward with the relationship, whether that’s by giving them a quote or putting an order through.

Building a good relationship with your clients is the only way that you’re going to succeed, so keep these tips in mind whenever you meet with them.

About the author


Martin was born in England but now lives in Perth, Western Australia. He has a passion for breakfast, coffee, hot curries & fast food, and is a cat & Dalek person.

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