Buying Swimwear Online: Preparing for the New Normal

Optimism has been in short supply since the virus hit, and right now, everyone could use some. The biggest silver lining is that the brightest minds all over the world are working towards a cure or vaccine, and it is only a matter of time before they succeed. For now, it might not be such a bad idea to start preparing for the new normal.

A big part of people’s lives that was put on hold due to this pandemic is shopping for swimwear online and hitting the beach. It is interesting to consider what the new normal would be for this aspect of people’s lives, but here are some possibilities:

Online shopping will be stronger than ever.

Social distancing is the best available choice now to slow the spread of the virus. In some places, going outside is discouraged altogether except to acquire essential supplies. Consequently, many stores closed down, and online shopping picked up, especially in some industries.

As more people are forced to turn to e-commerce to purchase items, experts predict that this behaviour will endure even after the pandemic. They contend that shoppers have downloaded the apps on their devices, experienced new services, and realised the convenience of online shopping. Even if only a percentage of online shoppers stick to this routine, it will translate into a significant shift in the shopping habit of consumers.   

Expect some delays in delivery and be patient.

One thing to note when you buy your swimwear online at a time like this or when the new normal finally starts is that some delay in shipping is to be expected. Reduced staffing in warehouses and delivery will expectedly limit services. With the increase in online purchases, shipping times will be unpredictable, to say the least. 

Online shopping will be safe against the virus.

A valid concern from online shoppers is the safety in receiving their orders, particularly if the virus can be spread through the packaging or the product. But the risk of infection from online purchases is very low and easily managed. For one, the virus can survive up to 72 hours on plastic and stainless steel, 24 hours on any cardboard, and only 4 hours on copper. Depending on how long the shipment takes, it is very unlikely that the virus has survived.

Another important fact about the virus is that it can easily be exterminated using common household disinfectants. Decontaminating a package or box is definitely easier to ensure than cleaning surfaces when shopping outside. 

Support local brands and businesses to boost the economy.

The virus has pushed many countries into recession in a matter of days. Local businesses are closing down, and many are unemployed. One way to alleviate this crisis is by supporting local brands and businesses.

Consumer spending is one of the biggest driving forces of an economy. While it is understandable to be cautious with the uncertainty of tomorrow, people need to spend some to prevent the economy from buckling down. Online purchases from local brands and businesses are the safest way to help the economy until the treatment for the virus is finally found.

Prepare for the New Normal The current sentiment in the swimwear industry right now is not necessarily for people to shop, but generally stay positive and ready for the new normal. Nonetheless, people are still consistently browsing for swimwear online. Some may do it in anticipation of better days to come, others as a form of temporary relief from a grim situation. Whatever the case, people will live life with much more vigour once this pandemic is resolved, and you would be glad you stayed ready for it with your online purchases.

About the author


Martin was born in England but now lives in Perth, Western Australia. He has a passion for breakfast, coffee, hot curries & fast food, and is a cat & Dalek person.

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