News Perth

WA Potatoes Launches Todatoes Campaign

Google+ Pinterest LinkedIn Tumblr

They’re for today. And tomorrow. And the day after. They are the ultimate every day food.

A special dinner last week marked the official launch of WA Potatoes new campaign – Todatoes – aimed to shift consumer perception and long held beliefs around whole, fresh potatoes.

Held at the rustic venue The Standard in Northbridge, media guests and influencers experienced a long table dinner with chef Chase Weber transforming the humble potato into delicious and healthy dishes.

The evening not only launched the new campaign, it gave guests an insight into how versatile and healthy the potato is.

The evening’s menu was inventive and refreshing and highlighted the potato through every meal – from the house made potato bread with salt and vinegar butter to the warm potato salad with egg yolk, pickle gel and crispy pig’s ear and the potato mille feuille, whisky soft serve, salted caramel chocolate ganache.

There is a strong perception among consumers that Potatoes are a carbohydrate and not a vegetable – but potatoes are a vegetable with nutritious and healthy qualities. Potatoes are highly nutritious, they have more potassium than bananas, more fibre than apples, zero fat and around 100 calories per potato.

WA Potatoes CEO Simon Moltoni spoke to guests and provided insights into how the association has been working towards designing a campaign with a greater focus on its responsibility to support the farmers and consequently the consumption and distribution of potatoes.

“We are really excited to see the launch of the ‘Todatoes’ campaign, not only as a benefit to the farmers but to remind consumers of the health benefits of eating potatoes every day,” said Mr Moltoni. “Due to growers adjusting to deregulations and the recent loss of access to the east coast, we currently have an oversupply of potatoes in Western Australia, so this campaign could be not launching at a more critical time for our farming families.”

To find out more about the Todatoes campaign head to www.todatoes.com.au

Write A Comment