Recipe to Riches Review: Chocorn

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After last week’s sugary nightmare, this week’s Recipe to Riches winner is Chocorn, “a selection of exquisitely covered popped corn kernels in 3 luxurious flavours”. Otherwise described as chocolate coated caramel popcorn, Chocorn is the invention of Garth Midgley, a graphic artist from Victoria.

The first thing you notice about Chocorn is the price – a whopping $7.99 for 225g. By way of comparison, a 175g bag of Lolly Gobble Bliss Bombs (obviously without the chocolate) costs around $3.75 and a 220g block of Cadbury chocolate will set you back just under $5, although you can usually find it on special for much less than that.

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Getting to the action requires a bit of work to start with. The box is covered with plastic, and once you’ve fought your way through that, the box reveals three rather tacky silver packets that simply cannot be opened without something sharp. I guess if you were in a cinema you might have some have keys on you, but sit down on the couch with a box of Chocorn and you’ve got instant annoyance. This would have looked so much nicer shipped in something like a clear plastic covered cupcake tray.

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There’s three different flavours of Chocorn, each annoyingly “enrobed” in chocolate – white chocolate coated in diced macadamias, milk chocolate coated in diced hazelnuts and dark chocolate sprinkled with Fleur De Sel, which is apparently a rare and expensive French sea salt. They don’t even bother to explain what this on the box, and it’s painfully pretentious. I have no reason to believe that this isn’t a genuine ingredient, but wonder if they should have spent more on the quality of the chocolate, which is pretty ordinary.

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The dark chocolate with sea salt, sorry Fleur De Sel, is the tastiest of the three flavours although after a couple of each it all becomes a bit of a blur. I guess Chocorn does what it says on the box, although I don’t feel the urge to go back for more. Lower the price and it will be much more tempting.

cadbury-dairy-milk-toffee-popcorn-2Woolworths also seem to have overlooked that Cadbury now sell chocolate coated popcorn and pretzels. In the UK you can get chocolate with toffee popcorn in block form – I’ve tried this and it’s very nice indeed – and hopefully it will hit our shelves at some point.

 

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7 Responses to “Recipe to Riches Review: Chocorn”

  1. The thing that made me laugh heartily was that the *very same week* that Chocorn hit the shelves, they put the Cadbury chocolate covered popcorn on special!

  2. Janet Penberthy 15 October 2013 at 10:34 am

    We absolutely LOVED Chocorn, the white Chocolate was my favourite. Unfortunately it is, as the earlier review says, way too expensive to buy in the present format. What we would love are bags of the stuff, at a good price and I am convinced it would fly off the shelves and keep flying!

  3. Terrible review. No comment on how it has NOTHING artificial. No preservatives, no colours or no flavouring. Maybe that’s why it’s expensive? Are you missing your artificially enhanced Cadbury chocolate are you?Go eat your artificial Cadbury crap which is cheap for a reason and will kill your insides

  4. I observe, in amusement, Garth’s original idea for Chocolate popcorn. His ‘idea’ is not new and certainly not his own invention.

    ‘Popcornopolis’ manufacture the EXACT same product, and have been doing so for a long time! Please Google and check out the site. Their varieties include popcorn covered with light and dark chocolate (zebra), plain choc covered popcorn, popcorn covered in choc and nuts (varieties thereof), strawberry and cream, caramel, savoury/spicy etc etc. Dozens of different types of chocolate and otherwise covered popcorn are on offer.

    Costco US often sell them.

    I feel that Garth does not deserve the accolades he is obviously enjoying, palming off his ‘original idea’ along with the millions $$ he will eventually be raking in. This man is very clever. He has ripped off someone elses original idea and renamed it ‘Chocorn’. Deceptive and wrong!

  5. I just tried choc corn for the first time. Waaay too much sugar to enjoy. I could only eat two of the milk chocolate ones. The dark chocolate are a little better but still too sweet. White chocolate is usually sweeter than milk so I can only imagine it’ll be even sweeter. Guys, sweeter does not mean better. If it was just popcorn and melted chocolate it would be perfect. Without the added sugar. Off to rinse my tongue under the tap now.

  6. So Garth, you claim this is an original recipe but chocolate coated popcorn has existed for many years, in Europe, in the States and exists here also. I used to eat it as a little girl when my grandmother would make it.
    I cannot believe that no one bothered to check the facts before awarding this guy money for an idea that is clearly NOT his, nor original!! What a rort!

Trackbacks/Pingbacks

  1. Red Candy Creative Agency | The Woolworths Experiment – Chocorn, the reinvented popcorn - 06 November 2013

    […] Blogger, Morsels made some pretty relevant (and amusing) comments about this product, check it out here. […]

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